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Introducing Communication Research: Paths of Inquiry, by Donald F. Treadwell
PDF Download Introducing Communication Research: Paths of Inquiry, by Donald F. Treadwell
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Introducing Communication Research, by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice. By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers. This proven book provides an overview of the research process from start to finish, covering both quantitative and qualitative methods, statistics, ethics, measurement, and more. A concluding chapter shows readers how to write up and present their research to various audiences.
- Sales Rank: #138460 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2013-01-09
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 8.00" w x 9.90" l, 1.65 pounds
- Binding: Paperback
- 328 pages
- Used Book in Good Condition
Review
“I like Treadwell’s book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter.”
(Kenneth Yang 2012-12-14)
About the Author
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
����������� He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.
����������� He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
����������� He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.
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Most helpful customer reviews
1 of 1 people found the following review helpful.
easy to navigate via the kindle app for iPad and ...
By Daniel M
Bought this book digitally via amazon rental for kidle or kindle app. I found it to be insightful, easy to navigate via the kindle app for iPad and overall very pleased.
0 of 0 people found the following review helpful.
very satisfied.
By Christy kakathymis
Way cheaper than my university's book store! Same book, very satisfied.
0 of 0 people found the following review helpful.
Great read.
By Kari Truong
Needed this book for class. Great read.
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